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Enter 2022 In 2019, the refrigerator market showed an obvious recovery trend. AVC’s omni-channel push statistics show that refrigerator wholesale volume fell by 2.1% year-on-year in 2021, while retail sales increased by 7.9%. At the beginning of 2022, the market is heating up rapidly. Online data from CMM in the third week shows that the growth rate of the refrigerator industry has reached 32%.
With the support of higher growth rates in other industries, the young market is even more dynamic, and even the Ethiopia Sugar Daddy light home appliances brand has increased in a good year Reach the industry 2 times. With HaierzhiFor example, LEthiopia-sugar.com/”>Ethiopia Escorteader refrigerator, which is owned by the family and focuses on the young market, saw wholesale sales increase by 40%, 58%, and 63% in the first three weeks. , completing three consecutive weeks of gains. What makes Leader refrigerator the brand of choice among young people? This has to mention two main reasons, one is the new needs of young people, and the other is the new experience of the refrigeratorET Escorts .
Young people Ethiopia Sugar take over the main role of consumption, new needs create new choices
If there is demand, there will be a market. More and more young people have become the main consumers, and new consumer demands are also affecting the trend of refrigerator products. According to statistics, there are about 260 million Ethiopia Sugar Daddy people born in 1995 and 2000 in China, and according to Gfk data, they are mainly Generation Z. The young group has become the main purchaser of home appliances.
But unlike consumers in the past, modern young people have more new demands for refrigerator products. Traditional refrigerators are no longerEthiopians Escort Do not attract their attention. On the one hand, young people no longer only look at performance parameters, but also hope that their life needs can be solved through products; on the other hand, young peopleEthiopia Sugar Pay attention to the appearance of the product and consider design as one of the purchasing decisions. Judging from Suning.com’s Spring Festival spending data, sales of home appliances incorporating white, national fashion and tiger elements increased by 125%. Ethiopia Sugar Daddy.
Young brands have different characteristics, and the eating scene solves the problem of fresh food storage
In response to these requirements, young home appliance brands have launched various ET Escorts Other refrigerator products. Midea’s microcrystalline products use cloud data to enhance their freshness-preserving performance, and even incorporate clothDing mode; Xiaomi Ethiopians Sugardaddy Mijia refrigerator’s cross four-door exclusive version uses positive and negative ion group automatic sterilization technology to enhance freshness preservation ; Leader refrigerator creates a smart eating scene to meet users’ needs for food information managementEthiopians Sugardaddy.
Many young people attach great importance to a healthy diet, which requires fresh ingredients. Due to busy work schedules, many people are unable to purchase frequently, so hoarding ingredients in large quantities has become their daily habit. But the problem that comes with it is that we often forget the shelf life of food ingredients in life, resulting in the waste of food ingredients out of date.
Ethiopia Sugar There are solutions in the smart eating scene. In the smart eating scenario, users can touch the NFC sticker on the Leader refrigerator with their mobile phone to get information about the ingredients and receive outdated reminders to prevent squandering of ingredients. It is precisely because of this convenience that it solves the problem of fresh storage. At the same time, Leader refrigerator also has AI voice function, with more than 200,000 voice recipes, played songs, and cross talk, so that young people’s cooking life is no longer boring, which also makes Leader a It is a brand of refrigerators that young users are increasingly choosing.
With the confidence to rise for three consecutive weeks, ET Escorts is proud to be the choice of young users. It is precisely because of the considerate scene experience that it makes The needs of users are fully satisfied, which allows the young brand refrigerator to win more recognitionEthiopia Sugar. And the increasingly perfect scene will also become a strong driving force for the future growth of the young market.
Review editor: Fu Qianjiang
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